|
Case study |
Topic areas - Theme 1 |
Topic areas - Theme 2 |
29 |
Mars |
1.1.1 The dynamic nature of business
1.5.1 Business stakeholders |
2.1.4 Ethics, the environment and business
2.3.2 Working with suppliers
2.4.2 Understanding business performance |
30 |
Deliveroo |
1.2.4 The competitive environment
1.4.2 Business location |
2.1.1 Business growth
2.1.3 Business and globalisation
|
31 |
Legoland |
1.1.1 The dynamic nature of business
1.1.3 The role of business enterprise
1.2.1 Customer needs
1.2.3 Market segmentation
1.4.4 Business plans
1.5.2 Technology and business |
|
32 |
IKEA |
1.1.1 The dynamic nature of business
1.5.4 The economy and business
1.5.5 External influences |
2.1.1 Business growth
2.1.3 Business and globalisation
2.2.2 Price
2.2.4 Place |
33 |
McDonald’s |
1.1.1 The dynamic nature of business
1.3.2 Business revenues, costs and profits
1.4.3 The marketing mix
1.5.4 The economy and business |
2.2.1 Product
2.2.2 Price
2.2.5 Using the marketing mix to make business decisions.
2.4.1 Business calculations |
34 |
Shein |
1.1.1 The dynamic nature of business
1.1.3 The role of business enterprise
1.2.1 Customer needs
1.2.3 Market segmentation
1.2.4 The competitive environment |
2.1.1 Business growth
|
35 |
Mortgages |
1.1.1 The dynamic nature of business
1.2.4 The competitive environment
1.5.4 The economy and business
1.5.5 External influences |
|
36 |
Sainsbury's |
1.1.1 The dynamic nature of business
1.1.3 The role of business enterprise
1.3.2 Business revenues, costs and profits
1.4.3 The marketing mix |
2.2.1 Product
2.2.2 Price
2.2.3 Promotion
2.2.4 Place
2.2.5 Using the marketing mix to make business decisions |
37 |
Bodyshop |
1.1.1 The dynamic nature of business
1.1.3 The role of business enterprise
1.4.2 Business location |
2.1.4 Ethics, the environment and business
2.2.1 Product
2.2.4 Place
2.2.5 Using the marketing mix to make business decisions
2.5.1 Organisational structures |
38 |
Ferrari |
1.2.3 Market segmentation
1.3.2 Business revenues, costs and profits
1.4.3 The marketing mix |
2.1.4 Ethics, the environment and business
2.2.1 Product
2.2.2 Price
2.2. Using the marketing mix to make business decisions
2.3.1 Business operations
2.3.3 Managing quality |
39 |
Greggs |
1.1.3 The role of business enterprise
1.2.1 Customer needs
1.2.4 The competitive environment
1.3.1 Business aims and objectives
1.4.3 The marketing mix |
2.1.1 Business growth
2.2.1 Product
2.2.2 Price
2.2.3 Promotion
2.2. Using the marketing mix to make business decisions
2.3.1 Business operations |
40 |
M&S |
|
2.5.1 Organisational structures
2.5.2 Effective recruitment
2.5.3 Effective training and development |
41 |
Premier Inn |
1.1.1 The dynamic nature of business
1.1.3 The role of business enterprise
1.2.1 Customer needs
1.5.4 The economy and business |
2.1.1 Business growth
2.5.1 Organisational structures
2.5.3 Effective training and development |
42 |
Adidas |
1.2.1 Customer needs
1.2.4 The competitive environment
1.4.3 The marketing mix |
2.2.1 Product
2.2.3 Promotion
2.2. Using the marketing mix to make business decisions
2.3.1 Business operations |