IAL Business: assessment support

Do not spend too much time on a two-mark question, and ensure you don't simply repeat the term given.

This question will always have two marks available for a definition so ensure that your response is fully developed and is not a vague attempt at explaining the term.

There are no marks available for using an example, so do not rely on an example to lift an imprecise definition.

Quantitative skills are an important part of the specification. Candidates will be expected to be able to apply a range of quantitative skills.

Knowledge – one mark for the correct formula; Application - two marks for selecting the correct data; Analysis – one mark for the calculation.

Although full marks can be achieved by just stating a correct answer, it is strongly advised to show full workings. It may be possible to pick up marks if an incorrect final answer is given. Full marks can only be achieved by using the correct units.

If the question asks for a percentage or an answer to two decimal places, then full marks can only be achieved by using a percentage and to two decimal places! Make sure you know how to round up or down correctly. Ensure percentage calculations show a percentage sign to gain full marks

PED is always a minus figure as price and demand for goods/services have a negative correlation.

Explain one

Knowledge – one mark for identifying a reason/factor
Application - two marks for a contextualised answer
Analysis – one mark for reason/causes/consequences

'Explain' questions require two points of application.

Knowledge – definition or identification of factors. Although a definition is acceptable for the knowledge marks, it is better to give advantages/reasons/disadvantages as required by the question.

Application – contextualised answers. Some candidates miss marks for not applying their knowledge to the business.

Analysis – reasons/causes/consequences. There are always 2 marks for analysis on the ‘analyse’ questions so make sure you provide the examiner with a developed reason/benefit/problem/way etc. to achieve these marks.

For six-mark questions, it is a good idea to briefly plan a response. Think about how the marks can be achieved and what is required before starting to write the response. This helps to make sure that the question set is being answered and that you are making two distinct points before developing them.

The analysis question requires two factors and so giving only one will not allow access to all the marks.

Tip: There are 2 knowledge marks, 2 application marks and 2 analysis marks for analyse questions. Although the knowledge marks can be given for an appropriate definition instead of stating ways/advantages/reasons etc., it is not possible to apply or analyse this and so marks would be limited with this approach.

The May 2019 Unit 2 examiner’s report includes two examples of answers which scored full marks. (Q1c and Q2c)

Examiners read the whole response and decide which level is the best match. There are three levels in an eight-mark question. If a response is lacking certain characteristics, examiners move towards the bottom of the level. If it is a strong match, they will move towards the top and this approach is used for all levels of response questions on the paper.

The command word 'discuss' requires a two-sided argument. If a candidate doesn't provide a two-sided argument or presents a generic answer, they would restrict their marks.

A conclusion is not required for an eight-mark 'discuss' question but a balanced response is required.

The May 2019 Unit 1 examiner’s report includes two examples of Level 3 responses. (Q1d and Q2d)

The May 2019 Unit 2 examiner’s report includes two examples of Level 3 responses. (Q1d and Q2d)

This is a 10-mark question with four levels of response.

The command word 'assess' will always require a more in-depth development and some evaluation of the arguments compared to the command word 'discuss'.

To gain the top-level marks, students need to show thorough knowledge and logical chains of reasoning. There should also be a balanced and contextualised answer which leads to a supported judgement. Remember, the 'assess' command word requires a full and balanced awareness of the validity and significance of competing arguments.

Candidates are encouraged to use a range of relevant evidence throughout their response to highlight their chains of reasoning. A supported judgement is also required.  

For a high Level 4 response, examiners need to see evaluation as well as a balanced awareness of competing arguments, leading to a supported judgement.

With the level of response questions, it is a good idea to read through your response and try and decide if the examiner could determine the question set from reading the essay. If this is not the case, then it is unlikely that the question has been fully answered. Generic answers are not going to score high marks!

The May 2019 Unit 1 examiner’s report includes an example of a Level 4 response. (Q2e)

The May 2019 Unit 2 examiner’s report includes two examples of Level 4 responses. (Q1e and Q2e)

The command word 'assess' will always require a more in-depth development and some evaluation of the arguments compared to the command word 'discuss'.

A conclusion/judgement is required for 12-mark question. Evaluation must provide a balanced assessment and an awareness of competing arguments to access the higher levels. 

This is the highest mark question on the paper, worth 20 marks and with  four levels.

This question is worth 25% of the marks, so it is essential to ensure enough time is spent on it.
It is important for candidates to remember that examiners are looking for an awareness of how significant competing arguments are. It is advisable to look at the descriptor table in the mark scheme when practising essays.

In an 'evaluate' question, ideas need to be developed and presented with an understanding of the significance of competing arguments rather than simply stated as separate points and a generic list.

It is always worthwhile creating a brief plan for the essay before starting to write the response. Your essay needs to be balanced to achieve the top level.

The May 2019 Unit 1 examiner’s report includes an example of a high Level 4 response to Q3

The May 2019 Unit 2 examiner’s report includes an example of a high Level 4 response to Q3