Digital Marketer (L3) | Pearson qualifications

New Apprenticeships Digital Marketer (L3)

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About the role

This apprenticeship standard is designed as a minimum 12 month programme and is for apprentices who wish to gain the skills, knowledge and behavioural competences required to work in a digital marketer role.

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The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, engagement and retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT manager.

Typical job roles include: digital marketing assistant, digital marketing executive, digital marketing co-ordinator, campaign executive, social media executive, content co-ordinator, email marketing assistant, SEO executive, analytics executive, digital marketing technologist.




We provide a clear learning programme to take apprentices from entry through to the gateway for end-point assessment.

You can use our on-programme offer regardless of whether you are using Pearson as your end-point assessment organisation or not.


There are mandatory professional qualifications for this standard.

Pearson BTEC Level 3 Award in Principles of Coding

Pearson BTEC Level 3 Certificate in Digital Marketing Business Principles

Pearson BTEC Level 3 Certificate in Marketing Principles

In order to meet the apprenticeship standard apprentices will also be required to hold or achieve:

  • A minimum of Level 2 Maths and Level 2 English
  • An internationally recognised vendor or professional qualification

As both a vocational and academic awarding organisation, we can offer a wide range of English and maths qualifications in line with your standards’ requirements from Functional Skills through to GCSEs.


English and maths resources
We have a wide range of resources and useful tools to complement your programme, including assessment tools, podcasts and training events.

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End-point assessment

End-point assessment

As an ESFA-approved Assessment Organisation, we provide a full range of assessment services, resources and support from our experienced EPA team to equip you and your learners with the diverse requirements of the apprenticeship standards.

You can use Pearson as your end-point assessment organisation, regardless of whether you choose to use our on-programme offer or not.

The end-point assessment is made up of four components:

  • Summative portfolio
  • Synoptic project
  • Structured interview with an assessor
  • Employer reference

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Summative Portfolio
Required to be produced towards the end of the apprenticeship, containing evidence from real work projects which have been completed during the apprenticeship and which, taken together, cover the totality of the standard.

Synoptic Project
This gives the apprentice the opportunity to undertake a business-related project over a one week period away from the day to day workplace.

Structured interview with an assessor
To explore what has been produced in the portfolio and the project as well as looking at how it has been produced.

Employer reference
A reference from the employer offering perspective on how the apprentice has performed in the workplace and how they have applied their knowledge, competencies and behaviours in work projects.

Our range of EPA resources such as EPA specification, additional resources document and practice knowledge test are designed to enhance learners’ knowledge and/or hone essential skills required.

They are available to our customers who have signed up to Pearson EPA and include information on:

  • Structure
  • Grading
  • Gateway requirements
  • Assessment content
  • Evidence requirement for each component

We have designed a step-by-step guide, with signposts to our key supporting information, resources and services available at every stage of the process.

Digital Marketer Credly badge

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Digital credentials

Apprentices who achieve their End-point Assessment for this standard will be invited to claim their Credly digital badge.

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Become and independent end-point assessor

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