Apprenticeship Standards Digital Marketer
This apprenticeship standard is designed as a minimum 12 month programme and is for apprentices who wish to gain the skills, knowledge and behavioural competences required to work in a digital marketer role.
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, engagement and retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT manager.
Typical job roles include:
digital marketing assistant, digital marketing executive, digital marketing co-ordinator, campaign executive, social media executive, content co-ordinator, email marketing assistant, SEO executive, analytics executive, digital marketing technologist.
In order to meet the apprenticeship standard apprentices will be required to hold or achieve:
- an internationally recognised vendor or professional qualification
- a minimum of Level 1 English and attempt Level 2 English
- a minimum of Level 1 Maths and attempt Level 2 Maths.