Think Digitally. Think Marketing+ - the learner resource created in partnership with Pearson and School of Marketing.
Marketing is an industry that must always be future-facing and purposeful. Many of its best professionals are digitally savvy and embrace technological change, adopting tools and techniques that will help them to drive sales, deliver leads, or increase engagement.
Partnering with industry leaders School of Marketing, our new digital learner resource Marketing+ - available via Learning Hub - supports and complements our BTEC International Level 3 in Marketing qualification.
Marketing+ provides learners with high-quality, engaging and interactive content including case studies, self-learning quizzes, as well as the ability to learn directly from industry leaders.
Learners will be able to apply the skills that a modern-day marketer needs to operate in the ever-changing, fast-paced, and digital world of marketing.
Units covered within the resource include:
1 – Marketing Principles 2 – Investigating Customer Communications 3 – Developing a Communications Plan 4 – Investigating Digital Marketing 5 – Developing a Digital Marketing Campaign 6 – Branding Products and Services |
7 – Generating Customer Loyalty 10 – Customer Immersive Experiences 11 – Activating a Brand 12 – Influencer Marketing 13 – Market Research for a Start-up Business 14 – Digital Analytics |
Careers in marketing are wide and varied, from Research to Events, Digital Marketing to Direct Sales.
Marketing is the underpinning essential element to any successful small, medium and large organisation in the private, public and not-for-profit sectors.
Marketing also gives learners a great choice of career opportunities, with several universities offering marketing degrees, either full-time or as part of a mixed degree.
Below are a few of the popular marketing roles your learners could find themselves in and a brief overview of each.
They handle all social media activities for a business. They are responsible for the regular posting and updates across all social platforms, including Facebook, Twitter, Instagram, LinkedIn, etc.
| Skills required | School subjects |
| Writing | Photography |
| Planning | IT |
| Creativity | Media studies |
| Being tech-savvy | English |
They brings the product(s) to life by promoting, advertising and selling the product to targeted audiences, customers and retailers.
| Skills required | School subjects |
| Collaboration | Art and design |
| Communication | Design technology |
| Problem-solving | English |
| Flexibility | |
| Creativity | |
| Being tech-savvy |
Catch up and play back at your convenience, our webinar series in partnership with School of Marketing (SoM), In Conversation with...
Uniting marketing industry leaders to discuss the significant role of marketing in today's digitally focused, data-driven and fast-paced businesses.
Interested in teaching Marketing? Get in contact today.
