We have partnered with industry leaders, School of Marketing on our new digital learner resource Marketing+, which supports our BTEC International Level 3 in Marketing qualification. 

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Combined, your learners will gain world-class knowledge and learn to apply the skills that a modern-day marketer needs to operate in the ever-changing, fast paced, and digital world of marketing.

Or, you can use the Marketing+ leaner resource with related BTEC subjects.

Explore BTEC International L3 Marketing 

School of Marketing


A digital resource to accompany our BTEC International Level 3 in Marketing. With content from the School of Marketing, this cutting-edge online resource gives your learners videos, infographics, case studies, work activities, self-learning quizzes and more, to enhance and secure learning aims of the qualification.

Units covered

  • 1 Marketing Principles
  • 2 Investigating Customer Communications
  • 3 Developing a Communications Plan
  • 4 Investigating Digital Marketing
  • 5 Developing a Digital Marketing Campaign
  • 6 Branding Products and Services
  • 7 Generating Customer Loyalty
  • 10 Customer Immersive Experiences
  • 11 Activating a Brand
  • 12 Influencer Marketing
  • 13 Market Research for a Start-up Business14 Digital Analytics

How will marketing help my learners?

Marketing is an industry that must always be future-facing and purposeful. Many of its best professionals are digitally savvy and embrace technological change, adopting tools and techniques that will help them to drive sales, deliver leads, or increase engagement.

Completing a BTEC in Marketing will equip you with skills and knowledge around marketing principles, customer communications, marketing regulations, creating customer loyalty, influencer marketing, market research, digital marketing and more.

View the BTEC International Level 3 specification

Careers in marketing

Careers in marketing are wide and varied, from research to events, digital marketing to direct sales. Marketing is the underpinning essential element to any successful small, medium and large organisation in the private, public and not-for-profit sectors. 

Marketing also gives learners a great choice of career opportunities, with several universities offering marketing degrees, either full-time or as part of a mixed degree.

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Some of the roles your learners might find themselves in further down their career path include:

Account Manager  Content Lead  Digital Marketing Manager 
Brand Manager  Customer Insight Manager Email Marketing Manager
Graphic Designer  Market Research Analyst  Product Marketer 
SEO Specialist  Social Media Executive  Video Marketing Specialist