Pearson BTEC International Marketing +
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Think Digitally. Think Marketing + the learner resource created in partnership with Pearson and the School of Marketing.

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Marketing is an industry that must always be future-facing and purposeful. Many of its best professionals are digitally savvy and embrace technological change, adopting tools and techniques that will help them to drive sales, deliver leads, or increase engagement.


Marketing +

Partnering with industry leaders School of Marketing; our new digital learner resource Marketing+ available via Learning Hub, supports and complements our BTEC International Level 3 in Marketing qualification.

The Marketing + online resource provides learners with high quality, engaging and interactive content such as videos, infographics, case studies, work activities, self-learning quizzes, as well as learning directly from practitioners and industry leaders.

Learners will gain world-class knowledge and learn to apply the skills that a modern-day marketer needs to operate in the ever-changing, fast paced, and digital world of marketing.

Units covered include:

1 – Marketing Principles

2 – Investigating Customer Communications

3 – Developing a Communications Plan

4 – Investigating Digital Marketing

5 – Developing a Digital Marketing Campaign

6 – Branding Products and Services

7 – Generating Customer Loyalty

10 – Customer Immersive Experiences

11 – Activating a Brand

12 – Influencer Marketing

13 – Market Research for a Start-up Business

14 – Digital Analytics


Careers in marketing

Careers in marketing are wide and varied, from Research to Events, Digital Marketing to Direct Sales.

Marketing is the underpinning essential element to any successful small, medium and large organisation in the private, public and not-for-profit sectors. 

Marketing also gives learners a great choice of career opportunities, with several universities offering marketing degrees, either full-time or as part of a mixed degree.

Below are a few of the popular marketing roles your learners could find themselves in and a brief overview of each. 

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Pearson BTEC Marketing + Social Media Executive
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What do they do?

Handles all social media activities for a business. They are responsible for the regular posting and updates across all social platofrms including Facebook, Twitter, Instagram, LinkedIn, etc...

 

Skills Required School Subjects
Writing Photography
Planning I.T
Creativity Media Studies
Tech Savvy English
Pearson BTEC Marketing + Digital Marketing Manager
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What do they do?

Creates channel marketing plans and strategies. Oversees performance of content on website(s) as well as digital advertising and social media.

Skills Required School Subjects
Analytical I.T
Curiousity Media Studies
Creativity English
Problem Solver  
Organisation  
Tech Savvy  
Pearson BTEC Marketing + Product Marketer
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What do they do?

Brings the product(s) to life by promoting, advertising and selling the product to targeted audiences, customers and retailers.

Skills required School subjects
Collaboration Art & Design
Communication Design Technology
Problem Solving English
Flexibility  
Creativity  
Tech Savvy