What is the CIM?

The CIM is the Chartered Institute of Marketing.

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The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing, with over 28,000 members worldwide, of which there are over 2,500 Chartered Marketers. CIM’s mission is to create a marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. CIM believes marketing is the critical factor in driving long term organisational performance.

CIM provides members and organisations with five key benefits: 

  • Partnership – CIM is a professional and organisational partner to support performance and career development
  • Education – CIM allows individuals and businesses to continuously upskill
  • Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices
  • Connection – CIM provides access to services, expertise and peers
  • Recognition – CIM is the global benchmark of professional competence

For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. There are 120 CIM study centres in 32 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 UK CIM events.

Find out more about CIM

Benefits to your BTEC learners

Students who successfully complete the BTEC L3 Nationals in Marketing qualifications will gain an exemption from the CIM L3 Marketing Principles module. This is one of two modules that forms the CIM L3 Foundation Certificate in Professional Marketing/ Digital Marketing.

In order to achieve a CIM qualification in professional marketing, BTEC students should complete the CIM assessment for Communications in Practice (content for this is covered in BTEC Unit 3 Customer Communications).

In order to achieve a CIM qualification in professional digital marketing, BTEC students should complete the CIM assessment for Digital Fundamentals (content for this is covered in BTEC Unit 4 Applying Digital Marketing).

In addition, BTEC National in Marketing students will meet the entry criteria for L4 CIM qualifications, as they have demonstrated sufficient prior learning when completing their BTEC qualification.

Students who successfully complete the BTEC L2 Technical Certificate in Marketing will have the ability to apply for direct access to the L3 CIM qualification, as they have demonstrated prior learning when completing their BTEC qualification.

Students seeking a career in marketing will be able to differentiate themselves through achieving a dual qualification.

Claiming your CIM exemption

Exemptions are available for CIM Level 3 Foundation Certificate in Professional Marketing/Digital Marketing for students who have either studied or are studying the Pearson BTEC in Marketing.

In order to claim the exemption, students will need to email evidence of their Pearson Edexcel Online result demonstrating that they achieved a pass overall which must include a pass for Unit 2 (Marketing Principles), with CIM membership number, to exemptions@cim.co.uk.

Exemptions must be utilised within five years of achieving their BTEC in Marketing.

To study CIM qualifications, payment of a studying membership fee (£65) plus an assessment fee is payable. 

The CIM have agreed that all students who successfully complete the BTEC L3 Nationals in Business qualifications (having taken at least 3 of the units identified below) will have the ability to apply for direct access to the L4 CIM qualifications, as they have demonstrated prior learning when completing their BTEC qualification.

Required units:

  • 17 Digital Marketing
  • 18 Creative Promotion
  • 22 Market Research
  • 28 Branding 
  • 29 Relationship Marketing 

They have also agreed that students who successfully complete the BTEC L2 Technical Certificate in Marketing will have the ability to apply for direct access to the L3 CIM qualification, as they have demonstrated prior learning when completing their BTEC qualification.

Students seeking a career in marketing will find the greatest benefit in this.

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