In partnership with the British Esports Association
The British Esports Association is a not-for-profit organisation, established in 2016 to support and promote esports in the UK.
British Esports helps educate the masses – including parents, teachers, media and government – around what esports is and what its benefits are. It runs the British Esports Championships for schools and colleges and other similar projects with young people. The Association is a member of Ukie, the Sport and Recreation Alliance the Welsh Sports Association, the European Esports Federation and the Global Esports Federation.
Its three goals are to Promote, Improve and Inspire:
- promote esports in the UK and increase its level of awareness
- improve the standard of UK esports
- inspire future talent
The Founder and CEO of the British Esports Association, Chester King, sits on the International Olympic Committee’s Esports and Gaming Liaison Group and is the Chairman of the Education, Culture and Wellness Commission of the Global Esports Federation.