Teach the skills employers need and transform your learners’ career with a Pearson BTEC International Qualification.

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Learn more about the Marketing qualifications available

In this qualification you will consider the ways in which organisations use branding to achieve their marketing objectives and organisation aims. Learners will explore the ways in which branding influences the marketing mix and how brand-strategy recommendations are developed according to market needs.

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This qualification will look at the variety of different methods that can be used to segment and target a variety of different customers in different buying contexts, including business to business (B2B), business to customers (B2C) and not for profit (NFP).

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This qualification will help learners understand the key concepts associated with digital marketing, including the impact of digital marketing and the effects on customers and the effective use of digital marketing tools and content.

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BTEC Marketing+ accompanies the BTEC International Specialist Awards in Marketing. With digital content from the School of Marketing, the unit videos are simple, modular and reusable. Ideal for blended learning delivery, this cutting-edge online resource gives your learners videos, infographics, case studies, work activities, self-learning quizzes and more, to enhance and secure learning aims of the qualification.

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Explore the Marketing+ digital resources available

  • high quality digital learning content developed by industry leading specialists that will save you time
  • engaging learning experience through varied, interactive content including videos, infographics, charts, diagrams and case studies
  • customisable delivery model to meet specific learner needs in a blended learning way
  • supports the teaching, learning and development of learners knowledge and application of marketing concepts.

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