Pearson is delighted to announce a brand-new suite of vocational qualifications focusing on the ever-changing and fast-paced world of marketing.
BTEC Marketing is available at Level 2 and Level 3 and is part of the Business, Enterprise, and Law suite of BTEC qualifications which help your learners to learn, grow, and apply skills that are suitable for the modern-day marketer.
View the qualification specifications
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How will marketing help my learners?
Marketing is an industry that must always be future-facing and purposeful. Many of its best professionals are digitally savvy and embrace technological change, adopting tools and techniques that will help them to drive sales, deliver leads, or increase engagement.
Completing a BTEC in Marketing will equip you with skills and knowledge around marketing principles, customer communications, marketing regulations, creating customer loyalty, influencer marketing, market research, digital marketing and more.
Careers in marketing
Careers in marketing are wide and varied, from research to events, digital marketing to direct sales. Marketing is the underpinning essential element to any successful small, medium and large organisation in the private, public and not-for-profit sectors. There are almost 200,000 workers across the United Kingdom working in advertising and marketing, with many going down a self-employed route after gathering plenty of real-world experience.
Marketing also gives learners a great choice of career opportunities, with several universities offering marketing degrees, either full-time or as part of a mixed degree.
Some of the roles your learners might find themselves in further down their career path include:
- Account Manager
- Brand Manager
- Content Lead
- Customer Insight Manager
- Digital Marketing Manager
- Email Marketing Manager
- Graphic Designer
- Market Research Analyst
- Product Marketer
- SEO Specialist
- Social Media Executive
- Video Marketing Specialist
Mentoring Gen Z
The Mentoring Gen Z programme is a novel and completely free initiative that launched in January 2021, made to help empower young people to build, grow and excel in their marketing career.
Mentoring Gen Z strives to forge connections between young people and fantastic mentors from companies such as L’Oréal, Aviva, Google, Camelot, Boots, Nando’s, Accenture, NatWest, Sky, Adobe, WPP, Financial Times to name just a few.
New digital resources for BTEC Marketing
Marketing+ is a brand new digital resource to accompany the BTECs in Marketing. With content from the School of Marketing, the unit videos are simple, modular, and reusable.
Ideal for blended learning delivery, this cutting-edge online resource gives your learners videos, infographics, case studies, work activities, self-learning quizzes and more, to enhance and secure learning aims of the qualification.
In partnership with the Chartered Institute of Marketing (CIM)
The CIM is the Chartered Institute of Marketing.
They are the world’s leading professional marketing body with over 30,000 members worldwide, including more than 3,000 Chartered Marketers. They believe marketing is the critical factor in driving long term organisational performance. Their mission is to create marketing advantage for the benefit of professionals, business and society.
Students who successfully complete the BTEC L3 Nationals in Marketing qualifications will gain an exemption from the CIM L3 Marketing Principles module. This is one of two modules that forms the CIM L3 Foundation Certificate in Professional Marketing/Digital Marketing.