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Case Study |
Theme 1 |
Theme 2 |
Theme 3 |
Theme 4 |
1 |
Nestle |
1.2.1 Demand
1.3.5 Marketing strategies |
2.3.1 Profit
2.5.1 Economic influences |
3.4.3 Shareholders versus stakeholders |
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2 |
Transatlantic Travel |
1.1.1 How competition affects the market
1.1.2 Market positioning
1.3.2 Ways to build a brand
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2.5.1 Exchange rates |
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3 |
Heinz |
1.1.1 Market share
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2.3.1 Ways to improve profitability
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3.1.4 Impact of external influences |
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4 |
Instagram
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1.3.2 Branding and promotion |
2.5.2 Legislation |
3.4.4 Business ethics |
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5 |
Primark |
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4.3.1 Marketing
4.3.3 Cultural factors
4.4.2 Ethics |
6 |
Next |
1.4.1 Approaches to staffing |
2.3.2 Business failure
2.4.3 Stock control |
3.2.2 Mergers and takeovers |
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7 |
Amazon |
1.4.2 Recruitment, selection and training |
2.2.1 Sales forecasting
2.3.1 Profit
2.4.1 Production, productivity and efficiency |
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8 |
Chicken |
1.2.2 Factors that lead to a change in supply
1.2.3 Markets
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2.2.3 Break even |
3.1.4 Impact of external influences |
4.1.2 International trade and business growth |
9 |
Honda |
1.1.1 The market
1.3.3 Pricing strategies
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4.2.4 Reasons for global mergers and Joint ventures |
10 |
Renault |
1.1.3 Market positioning
1.3 Marketing mix and strategy |
2.3.1 Profit
2.5.1 Economic influences |
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11 |
AnMouf |
1.2.1 Demand
1.2.3 Markets
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3.1.4 Impact of external influences |
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12 |
Asda
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1.3.4 Distribution
1.4.1 Approaches to staffing
1.4.2 Recruitment, selection and training
1.4.3 Organisational design |
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13 |
Amazon Warehouses |
1.4.1 Approaches to staffing
1.4.3 Organisational design
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4.4.1 Impact of MNCs on the local economy |
14 |
Twitter |
1.4.1 Approaches to staffing
1.4.4 Motivation in theory and practice |
2.5.2 Employee legislation |
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15 |
Doc Martens |
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2.3.1 Profit
2.5.1 Economic influences |
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4.3.1 Marketing
4.2.3 Assessment of a country as a production location |
16 |
Halfords |
1.3.5 Marketing strategy |
2.5.1 Economic influences |
3.1.4 Impact of external influences |
4.1.5 Trading blocs
4.2.5 Global competitiveness |
17 |
Women entrepreneurs |
1.5.2 Entrepreneurial motives and characteristics
1.5.6 Moving from entrepreneur to leader |
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18 |
Food shortages |
1.2.2 Supply
1.2.3 Markets
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4.1.5 Trading blocs |
19 |
Online to Offline shopping |
1.3.4 Distribution
1.3.5 Marketing strategy |
2.5.3 The competitive environment |
3.1.2 Theories of corporate strategy
3.2.2 Mergers and takeovers |
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20 |
BrewDog |
1.4.1 Approaches to staffing
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3.1.2 Theories of corporate strategy
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4.2.1 Conditions that prompt trade
4.2.4 Reasons for global mergers or joint ventures
4.3.3 Cultural/social factors |
21 |
Nestle |
1.3.1 Product/service design |
2.5.1 Economic influences
2.5.3 The competitive environment |
3.1.2 Theories of corporate strategy
3.4.3 Shareholders verses stakeholders |
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22 |
Prime |
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2.2.1 Sales forecasting
2.5.2 Legislation |
3.1.4 Impact of external influences
3.2.1 Growth |
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23 |
Tik Tok |
1.4.1 Approaches to staffing
1.4.4 Motivation in theory and practice |
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24 |
Twitter |
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2.1.4 Planning
2.2.2 Sales, revenue, and costs
2.3.2 Liquidity |
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25 |
Meta |
1.4.1 Approaches to staffing |
2.4.1 Production, productivity and efficiency
2.5.2 Legislation
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26 |
Fast Fashion |
1.3.1 Product/service design
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4.4.2 Ethics
4.2.1 Conditions that prompt trade |
27 |
Premier Inn |
1.4.4 Motivation in theory and practice
1.5.5 Business choices |
2.3.1 Profit
2.4.2 Capacity utilisation |
3.1.4 Impact of external influences |
4.4.2 Ethics |
28 |
Kirin |
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3.1.2 Theories of corporate strategy
3.2.2 Mergers and takeovers |
4.2.2 Assessment of a country as a market
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