Pearson BTEC Level 3 National Certificate in Business

Mon Nov 16 00:00:00 UTC 2015

An introduction to the smallest qualification in the BTEC National Business suite.

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The Pearson BTEC Level 3 National Certificate in Business (601/7155/8) is a 180 GLH qualification made up of two mandatory 90 GLH units: Exploring Business (Unit 1), and Developing a Marketing Campaign (Unit 2). 

Unit 1 - Exploring Business

Unit 1 is internally assessed and subject to external standards verification.

  • Learning Aim A considers features of businesses, stakeholders and communication.
  • Learning Aim B introduces business organization and objectives with Learning Aim C introducing the external environment.
  • The focus of Learning Aim D is the different types of market.
  • In Learning E learners investigate innovation and enterprise.

It is envisaged that this unit will be assessed in three assignments:

  1. Learning Aims A and B
  2. Learning Aims C and D
  3. Learning Aim E.

Unit 2 - Developing a Marketing Campaign

Unit 2 is assessed by a task set and marked by Pearson and completed under supervised conditions.

The content is similar to the content in Unit 3 and part of Unit 9 in the current specification.

Learning Aim A introduces the principles and purposes of marketing. In Learning Aim B learners develop an understanding of the rationale behind a campaign before considering how a campaign is planned in Learning Aim C.

The Unit 2 task will be available for the first time in the summer 2017 exam series and twice a year thereafter (January and summer). Learners will be provided with a case study two weeks before a supervised assessment period in order to carry out research. The supervised assessment period is a maximum of three hours and can be arranged over a number of sessions in a period timetabled by Pearson.

The task comprises two activities, the first on the rationale and the second on the marketing campaign plan. Each activity would be assessed against a generic mark grid. The sample assessment material includes an example of a task and the generic marking grids.

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