Pearson BTEC Level 3 National Certificate in Business
An introduction to the smallest qualification in the BTEC National Business suite.
The Pearson BTEC Level 3 National Certificate in Business (601/7155/8) is a 180 GLH qualification made up of two mandatory 90 GLH units: Exploring Business (Unit 1), and Developing a Marketing Campaign (Unit 2).
Unit 1 - Exploring Business
Unit 1 is internally assessed and subject to external standards verification.
- Learning Aim A considers features of businesses, stakeholders and communication.
- Learning Aim B introduces business organization and objectives with Learning Aim C introducing the external environment.
- The focus of Learning Aim D is the different types of market.
- In Learning E learners investigate innovation and enterprise.
It is envisaged that this unit will be assessed in three assignments:
- Learning Aims A and B
- Learning Aims C and D
- Learning Aim E.
Unit 2 - Developing a Marketing Campaign
Unit 2 is assessed by a task set and marked by Pearson and completed under supervised conditions.
The content is similar to the content in Unit 3 and part of Unit 9 in the current specification.
Learning Aim A introduces the principles and purposes of marketing. In Learning Aim B learners develop an understanding of the rationale behind a campaign before considering how a campaign is planned in Learning Aim C.
The Unit 2 task will be available for the first time in the summer 2017 exam series and twice a year thereafter (January and summer). Learners will be provided with a case study two weeks before a supervised assessment period in order to carry out research. The supervised assessment period is a maximum of three hours and can be arranged over a number of sessions in a period timetabled by Pearson.
The task comprises two activities, the first on the rationale and the second on the marketing campaign plan. Each activity would be assessed against a generic mark grid. The sample assessment material includes an example of a task and the generic marking grids.