BTEC Nationals Applied Law (2017)

Unit 2 BTEC Nationals Business and Enterprise
The assessment format of Unit 2 (Developing a Marketing Campaign) changed from January 2022.
This unit (31489H) forms part of the external assessment on the
- Level 3 BTEC Nationals in Business
- Level 3 BTEC Nationals in Enterprise & Entrepreneurship
This update summarises the key changes.
The information on this page complements the information in the Admin Support Guide and should be read alongside it.
Unit 2 Developing a Marketing Campaign (31489H)
This unit is assessed under supervised conditions and is available twice a year, in January and May. The assessment is set and marked by Pearson. The number of marks for the unit is 70.
The Part A Research Pack is released to candidates under low control conditions in the afternoon on the day before the Part B assessment, which is taken in the morning session.
Candidates have access to Part A for a 2-hour preparation period and after if required, with the Part B assessment being a 3-hour supervised session.
The timetable
January 2025 | May 2025 | |
---|---|---|
Part A | 8 January pm |
8 May pm |
Part B | 9 January am |
9 May am |
Downloading the assessment from the Secure Test site
Parts A and B can be downloaded by Exams Officers as separate files.
The files are available on our Secure Tests page (please see below).
The files are gold padlocked which means that only Exams Officers can access them. A normal teacher Edexcel Online username and password will not be enough.
Part A
The Part A pre-released Research Pack contains provided research into the market for a product or service.
Supervision |
Low control |
---|---|
Internet access | Yes |
Teacher | No input |
Learner | Prepare for Part B independently |
Part B
Part B consists of a set task to be completed in 3 hours.
Candidates must not have access to email or internet during the Part B set task (this includes mobile and other smart devices). Candidates must only be allowed access to their dedicated user area during the Part B assessment. Communication between candidates during the completion of the Part B set task is not allowed.
Supervision |
Medium control |
---|---|
Internet access | No |
Teacher | No input |
Learner | Work on Part B independently |
Colin Leith
Business
