Are you working in student recruitment? Or in the marketing team? Or are you a career advisor or student counsellor guiding your learners on how to achieve their ambitions?
If you fit into any of the descriptions above, we organised a BTEC Marketing Workshop to give you guidance on the key messaging for BTEC.
This included progression and recognition and where or how to get marketing assets and product information about Pearson BTEC, the world’s preferred career-focussed qualification.
Missed the session or want a recap?
Meet our experts
Claire Riddle is responsible for brand, marketing and communications for the BTEC and Apprenticeships division within Pearson. Claire has been at Pearson for five years. Prior to joining Pearson, Claire held senior brand and marketing roles within Hearst Corporation, News UK, Kraft Heinz and ITV.
Rilla has been fortunate to combine her passion for education and marketing in her career. She is the Director of Marketing - APAC for Pearson. Rilla has been based in Asia for nearly 20 years calling Seoul, then Hong Kong and now Singapore “home”. When not working on how to bring education solutions to learners in APAC she loves running (not fast) and doing yoga (but not well).
Ore is a Senior Marketing Manager for BTEC International. In her current role, based out of London, Ore is responsible for leading on the brand and marketing strategy for BTEC International. She has over 10 years experience in marketing and events management and has launched new products, services and programmes across EMEA.
Ken is the Regional Marketing Manager for Pearson Qualifications in South East Asia region. In his current role, he leads the Edexcel, LCCI and BTEC qualifications marketing strategy and work extensively with institutions partners to support learners in achieving their learning ambitions. Based in Singapore, Ken is a graduate of University of Science, Malaysia.
Wade manages our relationships with higher education institutions and ministries in the Pearson Higher Education Qualifications (HEQ) division. Wade works with organisations across the globe, gaining recognition for Pearson BTEC qualifications, while securing degree pathways for BTEC Higher National learners in over 65 countries.
With over 15 years’ experience in business development and partnership working, Tony supports the development and professional recognition of BTEC Higher Nationals. By engaging with employers and industry representatives he ensures Pearson vocational higher education provides students with career focused learning and progression opportunities.
Rebecca works across the Progression and Recognition team with both Wade and Tony, helping to ensure that our students and centres are aware of their options post-study, whether this is into employment or further education.
