Understanding our qualifications

Marketing toolkit for international centres

We're here to support you with recruiting new candidates and promoting our qualifications with the marketing toolkit.

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The marketing toolkit provides you with a wide range of authorised and downloadable marketing materials for BTEC, Edexcel and LCCI for you to use in your centres. You can download and print any of the materials from the marketing toolkit to help promote Edexcel, BTEC or LCCI to your students, parents or teachers.

Edexcel customers

Link to Edexcel toolkit page

BTEC customers

Link to BTEC toolkit page

LCCI customers

Link to LCCI toolkit page

Pearson's marketing toolkit

  • Presentations, brochures and video content providing useful background information on Edexcel, BTEC and LCCI qualifications.

  • Detailed qualifications and subject content which you may find helpful for internal staff training and answering detailed questions from parents and students.

  • Essential guidance on how to use our logos and branding in your student recruitment.

  • Student- and parent-focused marketing material that can be incorporated into your marketing activities immediately.
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